Work-Study Research Assistant Program Faculty Name: Barbara Gurr Faculty Department: Women's, Gender, and Sexuality Studies General Research Focus: Independent publishing (self-publishing) and social media (booktok, instagram, X, etc.). Brief Position Description: Research popular social media and other communications to determine race, gender, sexuality, among independent authors and their readers as well as other creators (ie, reviewers). Develop social media campaigns for a volunteer indie author and measure their efficacy. Students will be able to critically analyze the "indie author world" for race, gender, and sexuality, including the wider indie author ecosystem. Students will learn or further master various forms of social media as well as learn how to develop social media campaigns across multiple platforms, including social media messaging and marketing, message cohesion, and brand development. Students will develop their own social media campaign for a volunteer indie author. A "Student Human Behavioral Research Assistant - 204" will assist faculty in human research efforts. A student in this position may: - Identify (with help) important components of the indie author ecosystem
- Identify (with help) important social media outlets for indie fiction authors
- Complete content analysis of these outlets for: race, gender, sexuality of author and, where possible, book(s)
- Complete content analysis of targeted social media outlets for effective and ineffective marketing strategies based on targeted measures
- Develop at least one social media campaign for volunteer indie author
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